About
One owner. The whole engine.
Buy outbound, paid, and content from three different vendors and you get three silos that don't share signals, and they leak pipeline. I've run all of it as one system. Groflo is me doing that for you, as your fractional Head of Growth.
I'm a B2B growth leader with 8+ years scaling SaaS revenue across demand gen, RevOps, ABM, and GTM engineering. As Head of Growth at Exec, the first dedicated growth hire, I built the company's paid, outbound, and AI-search engines from scratch and ran them as one connected system. Together they 7x'd ARR ($300K → $2.1M) in 11 months.
Before Exec I led demand gen at MentorcliQ ($13.4M → $21M ARR) and Talroo($90M → $150M), and I've operationalized entire growth functions with AI agents built in Claude Code, a lean team executing at large-team scale.
The pattern I kept seeing: companies stitch together a point agency for outbound, another for ads, a third for content, and the channels never talk. The outbound doesn't know what a prospect read. The ads retarget people the SDRs already email. I founded Groflo to give Series A and B teams the integrated engine I actually ran, without hiring three agencies, and built so they own it afterward.
Track record
Senior operator, not junior staff, by the numbers.
Every number here is résumé-backed. The track record does the talking.
Experience
The path here.
2025-2026
Head of Growth · Exec
7x ARR; built all three engines
2023-2025
Director, Demand Gen · MentorcliQ
$13.4M → $21M ARR
2023
Sr. Growth Mktg Mgr (contract) · Boulevard
$3M+ paid media, −7% CAC
2021-2023
Sr. Manager, Demand Gen & ABM · Talroo
$90M → $150M
2019-2021
Demand Gen Consultant · LeadFeed Media
30+ B2B clients; built a SaaS
B.S. Marketing, University of Central Florida.
Work directly with the operator who built it.
No account layers, no junior delegation. Start with a strategy call and we'll map your highest-leverage build.