Fractional Head of Growth · B2B SaaS
A Head of Growth who ships from week one.
Groflo runs your full go-to-market motion as a fractional hire: outbound, demand gen, RevOps, and paid. You get senior ownership of the pipeline number, without putting a full-time salary on the books.
$9,000/mo · About 57% less than a full-time hire. No equity, no ramp.
The math vs a full-time hire
Senior ownership of growth, without the full-time salary.
Founder-led growth has a ceiling. But a full-time Head of Growth is a $230K to $280K bet that takes months to land and ramp. Groflo gives you that same ownership of the pipeline number, strategy and execution both, starting in week one.
Full-time hire
Head of Growth, Series A-B
$230-280K loaded, year one
- $185-200K base, plus benefits, payroll tax, and recruiting
- 3 to 6 months to hire and ramp
- Equity grant on the cap table
- Severance and benefits overhead
- One person, one bandwidth
Groflo, fractional
Senior operator + full GTM stack
$108K per year · $9K / mo
- Productive in week one, no ramp
- No equity, nothing on the cap table
- No severance, no benefits load
- Owns the pipeline number end to end
- Strategy and execution in one seat
~57% less than a full-time hire, for the same ownership of growth. No ramp, no recruiting, and you can scale the engagement up or out as the motion proves itself.
What Groflo owns
Your full go-to-market motion, in one seat.
One operator who runs the whole engine, or plugs into the gap you have. Each area is built to feed the others, so the work compounds instead of fragmenting across vendors.
ABM & Outbound Marketing
Reach your named accounts with outbound that books meetings, not impressions.
Learn moreRevOps & HubSpot Optimization
Make HubSpot tell the truth: clean pipeline, clean attribution.
Learn moreDemand Generation Planning
A demand plan that creates pipeline, not just captures it.
Learn moreSEO / AEO & Content Engineering
Get cited by AI search, not just ranked on Google.
Learn morePaid Social (LinkedIn)
LinkedIn budget aimed at your account list, measured in pipeline.
Learn morePaid Search (Google Ads)
Capture high-intent demand with spend wired to revenue.
Learn moreWhy a fractional operator, not an agency
One accountable person who owns the number.
Agencies sell senior and staff junior, report on clicks, and lock you in. A Fractional Head of Growth is a different thing entirely.
The operator who sells is the operator who does the work
No junior bait-and-switch, no account-management layer. You work directly with a former Head of Growth, every week.
Owns pipeline and revenue, not vanity metrics
I'm accountable to SQL pipeline, CAC, and LTV. Not the clicks and MQLs that never become customers.
Flat fee, no percentage of ad spend
Incentives stay aligned. I win when your pipeline improves, not when you spend more. Transparent, public pricing.
Strategy and execution in one seat
Most companies don't need a department. They need one senior operator who sets the plan, ships it, and scales up or out as you grow.
Proof
Built by an operator who ran all three engines.
As Head of Growth at Exec, Garett built outbound, paid, and AI-search as one connected system. It 7x'd ARR in 11 months. That track record sits behind every engagement.
Garett McDonald
Former Head of Growth, Exec
“Most companies buy outbound from one agency, ads from another, and content from a third. Three silos that never share signals. At Exec I ran all of it as one system. Groflo is me doing that for you: one operator, one number, shipping from week one.”
Engagement
One retainer. The whole motion.
Transparent and simple. Month-one build sprint, a 6-month initial term, then quarterly renewals you can scale up or out as the motion proves itself.
Engagement
- Monthly retainer
- $9,000 / month
- Initial term
- 6 months, then quarterly renewal
- Month one
- GTM build sprint included
- Scales to
- Full build-and-run
Tooling and ad spend billed separately. Clean, with no markup and no percentage of spend.
See where your pipeline leaks.
A 30-minute strategy call. Real gaps, prioritized, no pitch.
Book a Strategy CallNot sure where to start? Book a 30-minute strategy call for real gaps, prioritized, no pitch.
See where your pipeline leaks.
Book a 30-minute strategy call. I'll walk your outbound, demand, RevOps, and paid setup and hand you the real gaps, prioritized. No pitch.